Halo: Reach writer – “We’re not serving half our audience” | Border House

Halo: Reach writer – “We’re not serving half our audience” | Border House: "I’m tired of those of us who care in the game industry complaining that there aren’t enough female protagonists while those of them who make the money decisions keep responding, “Gee, we’d love to, but the market data is clear. They just won’t buy it.” I hear that from WOMEN in those money/marketing positions, too. And they say it while agreeing with the principle of the thing. Since when did it become okay to NOT do something we know is in best interests of our kids, just because our profits won’t be as obscene? I am all for obscene profits, but I want my daughter to see and play characters she can relate to. SHE wants that; nobody put it in her head."